Communications for kiwifruit psa outbreak wins top PRINZ Award
The communications response to the outbreak of bacterial vine disease psa in New Zealand kiwifruit has won Melanie Palmer (ZESPRI International Limited) and Andrea Brady (Catalyst Communication Consulting Limited) the supreme award at the Public Relations Institute of New Zealand’s PRINZ Awards.
The entry won the supreme award and the corporate public relations category award for rapid and clear communication during the psa outbreak. When psa was identified on two ZESPRI kiwifruit gold orchards in Te Puke the immediate response, led by ZESPRI and MAF Biosecurity NZ, focused on minimising risk to the New Zealand kiwifruit industry, ensuring information was easily accessible and that there were no adverse reactions from offshore trading partners. More>>
The entry won the supreme award and the corporate public relations category award for rapid and clear communication during the psa outbreak. When psa was identified on two ZESPRI kiwifruit gold orchards in Te Puke the immediate response, led by ZESPRI and MAF Biosecurity NZ, focused on minimising risk to the New Zealand kiwifruit industry, ensuring information was easily accessible and that there were no adverse reactions from offshore trading partners. More>>
Awards photos courtesy Gerry le Roux, Sciencelens Ltd.,http://www.sciencelens.co.nz/
