Go for engagement through social media, world expert tells PRINZ Conference 2009
At the PRINZ conference 2009 - Kiwi and Proud - inspirational speakers from five key sectors – economic, cultural, educational, environmental and digital – provided their views on the state of the nation and the optimum public relations strategy for New Zealand. Delegates were challenged to determine and evaluate strategies for building and sustaining relationships in this difficult global environment. Attendees were immersed in the accelerated learning environment provided by breakout groups tackling the real issues facing our industry – such as PR’s vital role in a downturn (why ‘below the line’ initiatives can shine through the gloom) or Dealing with Change & Unfamiliar Territory (looking at the personal and professional skills we can develop to help cope with difficult times and increase our value and worth to clients and employers).
At the conference, key note speaker John Bell, Ogilvy Public Relations Worldwide, said that conventional marketing was not enough any more and that gaining and holding the attention of customers and influencers is the key challenge for PR and marketing communications professionals. He told the annual conference in Wellington that social media were the most important ways of achieving the engagement modern brands need. “It is not enough anymore just to alert people and assume that they will talk about your brand, product or service. You have to engage them, have a conversation with them, understand life as they experience it”.
At the conference, key note speaker John Bell, Ogilvy Public Relations Worldwide, said that conventional marketing was not enough any more and that gaining and holding the attention of customers and influencers is the key challenge for PR and marketing communications professionals. He told the annual conference in Wellington that social media were the most important ways of achieving the engagement modern brands need. “It is not enough anymore just to alert people and assume that they will talk about your brand, product or service. You have to engage them, have a conversation with them, understand life as they experience it”.